What You Need to Know to Make Sure It’s a Good Fit When it comes to protecting your reputation and gaining trust online—investing in the right SSL Certificate is worth every penny. Starting in 2016, free SSL certificates became available and they’ve been a positive force in moving us closer to a fully encrypted web. Unfortunately, they’ve also made it easy for cybercriminals to look legit, so you might have to look at premium options to stand out from these web menaces. Given the huge rise in phishing attacks, your visitors can no longer depend solely on the padlock and “Secure’ designation in the address bar as clear indicators that your site is truly secure and you’re legitimate. Here are some important things to be aware of so you can…

Your visitors want to know who’s really on the other side of that URL. The best way to avoid an identity crisis and instill confidence is to make sure you have the right SSL Certificate. When it comes to enabling an encrypted connection and confirming the domain owner, Domain Validation (DV), Organization Validation (OV) and Extended Validation (EV) SSL Certificates are the same. While protecting data in transit is important and now a browser requirement to avoid “Not Secure” warnings, the real value of SSL Certificates is that they validate the identity of who’s on the other end of the connection. How and what is validated differs between certificates. The higher the level of certificate, the more in-depth the validation and, ultimately, the more confidence and trust you establish with…